In 2011 I started doing the PR for a tiny karter called Lando Norris. Five years on – and title after title later – he’s gone on to be one of the most exciting young drivers in the world and is tipped for the very top by anyone and everyone in motorsport.
During his karting life, I spoke to him after races and got all his news and race results out into motorsport magazines, websites and local media. But the further he progressed, the more could be done to help grow his profile further.
This year, I have been proud to have supported him during three titles and got him coverage in The Times, on the BBC and in all the major motorsport press.
Away from Lando, I have been privileged to do the email news releases, press releases, web copy and PR for talented drivers in British F4, like James Pull and a host of other drivers in F3, GP3, Renault 2.0 and Lamborghini Blancpain Super Trofeo, to name a few.
We have also looked after the PR for racing teams such as Jamun Racing and performance specialists like ADD Motorsport.
We aim to fit seamlessly into your lives, happy to do the interviews on an evening if it works better for you, or if the drivers are still in education.
We enjoy what we do and believe our drivers and families do too.