National newspaper journalists by trade, we are all about the words. But after five years in Motorsport PR, we can and have turned our hand to much more in the pursuit of helping raise our clients’ profile. Among the services we offer are:
Email news releases. We design a bespoke template for our drivers or teams and generate and continually update a list of recipients to send it to. These include all local and national media; sponsors; team members; prospective sponsors or teams; and anyone else you wish it to be sent to. We interview the drivers or teams after each race – or when there is any news you wish to get out – and write a news release with photos included that can then be checked over before sending out. This can double up on the latest news sections of your website to keep content fresh.
Old style press releases. Put together in the same way as above, only sent out as an attachment with separate photos attached also. A style still often appreciated by the media in particular.
News/press releases, plus PR. We’ll get the news releases out, but follow these with other ideas to generate more column inches for our drivers. We secure interviews and articles in all the motorsport press, and depending on how the driver is doing, can get national newspaper press and media, local television and local media and further coverage. We will also act as the first port of call for all media enquiries that come in and we will liaise with the press offices of the driver’s teams when needed to get important news out at the same time.
Website copy. We write the web copy for many drivers and teams, updating regularly or yearly, depending on their requirements.
Blogs. We can interview drivers or teams on an agreed subject to put out blogs in their names on a number of sites. They give a personal touch to proceedings and give another insight into their thoughts and day-to-day lives, for fans around the world.
Social media. We can get you set up on various social media accounts and either give regular advice as to what you need to do to get more followers or likes, or take over the accounts for you.
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- Email news release
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- Blog
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- Interviews
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- Website copy
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- Local press
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- Motorsport press
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- National newspapers
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- Television